How it works

Step 1: A 90-minute discovery session where we’ll work together to get all the insights about your business and target buyer out of your brain. I’ll also get to know your vision and values.

Step 2: Then, I provide a founder-led sales curriculum and a coaching plan, based on your company’s stage and goals. We will use the frameworks and tools that I’ve seen work with dozens of other founders and leaders, including explainer videos and resources like outreach templates, sample sales decks, frameworks, trackers, and how-tos.

Step 3: We work together for six months building towards your tangible results. You get tactical advising on how to crack early sales, and the coaching support from someone who’s been in your shoes.

Bi-weekly coaching and advising sessions

Unlimited async content review

Founder-led sales curriculum and coaching plan


Anthony Lewis, CEO and Founder, Emerge.io

“Caroline’s coaching got me out of my head and helped me clear the big hurdle of early sales. We have accelerated our sales process and feel more confident in our ability to close sales.”

Jamie-Jin Lewis, CEO and Founder, Wiggle Room

““The Extra Group has completely transformed my business. She has helped me get out of my own way and unlock the best decisions for my company, which has unlocked repeatable sales.”