Brilliant at building, still searching for your sales motion? 

You’re in the right place.

Figuring out a repeatable sales motion isn’t just important to an early-stage startup. It’s existential. But something is blocking your growth.

You don't need years of sales experience to build a GTM playbook that delivers repeatable revenue.

With proven GTM tactics designed specifically for early-stage companies and tools to help you diagnose what’s really blocking you from product-market fit, you can find GTM clarity and recurring revenue.

Our clients have achieved results like:

  • $0 to $50K MRR in six months 

  • Two years of revenue closed in one quarter ($250K ARR to $1M+ ARR) 

  • 70x increase in repeatable sales 

  • On average, a 400% increase in qualified sales calls within two months

  • First two sales closed in first month of work

  • Clarified their target buyer, after months of pivoting or scattershot selling

“With Caroline’s guidance, we developed an effective outbound lead gen process, crafted messaging that truly resonated, and dramatically accelerated our deals and revenue, closing more than two years worth of revenue in a single quarter and shortening our average sales cycle from 90+ days to under 60.”

Chief of Staff, Seed-Stage BioTech SaaS

“The Extra Group has completely transformed my venture and my life.

She has helped me get out of my own way and unlock the best decisions for my company, which has unlocked repeatable sales.”

Jaime-Jin Lewis, CEO and Founder, Wiggle Room

Sales Advisory and Fractional GTM Leadership

You’re trying to scale revenue, but your GTM efforts aren’t delivering results, and you can’t figure out what changes will help you reach your next revenue milestone. 

We provide leadership and advising on your GTM strategy and sales motion, so you can reach product-market fit as quickly as possible. It’s potent support that gets results by creating a clear path amongst the noise.

What we’ll work on

  • Blocker diagnostic

    Every engagement starts with a short Sprint phase, where we identify every blocker that’s slowing your growth, before moving into ongoing work.

  • Ideal customer definition

    Run sell-to-learn cycles to isolate real demand, figure out who actually buys and why, and build a repeatable playbook around them.

  • Pipeline performance

    Win/loss analyses, deal reviews, and real-time sales coaching to increase deal flow, close rate, and buyer clarity.

  • Go-to-market strategy

    Channel identification, lightweight testing, funnel diagnostics, and resource planning to hit your revenue goals.

Strategic advisory starts at $1,625 / month

Embedded fractional GTM leadership starts at $4,100 / month

Book a Call
Book a Call

Repeatable Sales Club

Most founders and startups want to sell better and faster. Few have the system, the reps, or the GTM expertise to actually get there. 

The Repeatable Sales Club gives you everything you need: tactical trainings and templates, live coaching, and a community of peers doing the same work.

What you’ll accomplish

  • Figure out your ideal customer, so you can focus your GTM efforts and build a repeatable playbook

  • Send authentic, tailored outreach to your ideal customers that actually gets replies

  • Run conversational sales calls that keep deals moving forward and reveal valuable market insights

  • Master and implement foundational early sales tactics

$175 per month

Learn more
Learn more