Go-to-Market Sprint

Your first step towards a repeatable sales playbook and product-market fit

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Most startups don't fail from lack of effort. They fail from fixing the wrong things.

You’re grinding hard every single day to reach product-market fit. But despite your effort, revenue isn’t growing as fast as you’d like.

Startups stay stuck because they haven’t identified all the unique blockers that are standing between them and repeatable, growing revenue.

Our GTM Sprint, which begins every advisory and fractional engagement, starts with diagnosing what’s blocking you, and prioritizing the highest-leverage fixes that take you to product-market fit.

Identify and fix what’s blocking your growth. 

Founders come to us when:

  • They’re hearing interest from prospects, but not closing deals – and they’re not sure why

  • They’ve iterated on messaging, outreach, and pitch materials, but it hasn’t made a meaningful impact on revenue yet

  • They’re ready to scale up sales and GTM efforts, but they don’t know what activities to prioritize 

  • They’re running founder-led sales while building product, managing a team, or fundraising, and they’re worried that revenue will be what slips

  • They’ve invested time and money into lead generation and pipeline, but it hasn’t moved the needle

  • They’re budget-constrained and spread thin, but you also have a limited amount of time to get the sales flywheel going

  • They’re making smart guesses on what to prioritize, but ultimately, they still feel like guesses 

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“Caroline is a world-class GTM expert. She doesn’t just guide, she equips you to win.” 

- Ali Bono, CEO and Founder, Pelican Invests

Without identifying the right blockers, startups stay stuck

When startups don’t properly diagnose what’s in the way, they stay stuck.

They spend time and capital building or fixing elements of their go-to-market strategy that were never going to create increased revenue.

They don’t spend time on what’s most broken, simply because they can’t fix what they can’t see.

This is what causes startup failure.

Meet the founder

Caroline is an exited tech founder and former product marketer. Now, she spends all day, every day, thinking about how early-stage startups can reach PMF faster.

She’s worked with and trained hundreds of startups. She’s helped teams achieve results like: 

  • $0 to $50K MRR in six months 

  • Two years of revenue closed in one quarter ($250K ARR to $1.3M ARR) 

  • First two sales closed in first month of support

  • 70x increase in repeatable sales 

  • On average, a 400% increase in qualified sales calls within two months

  • Clarified their target buyer, after months of pivoting or scattershot selling

GTM Sprint

Clarity on what needs to be fixed first, and the support and expertise to make it happen

Step 1: Diagnose and Align

First, using our proprietary Twelve Blockers framework, we’ll determine what’s actually slowing your growth.

We’ll identify why past efforts failed, what’s working, and the big and small fixes ahead.

We’ll get to know the nuances of your business and your goals, and prioritize accordingly. You’ll leave this phase with the clarity you’ve been craving.

Step 2: Fix Urgent Blockers

We’ll start fixing the blocker that’s most in the way of sales momentum. Depending on your unique circumstances, the work might include:

  • A comprehensive re-definition of your ideal customer profile and why they buy your product

  • Replacing your lead generation strategy with tactics that work in the age of AI — and work for your unique customer

  • Overhauling your sales process so we close more deals and capture more insights

  • Building out your GTM strategy, if you’re ready to scale but aren’t sure what activities are worth investing in

You’ll leave this phase having made real progress where it’s most needed.

Step 3: Execute and Iterate

As you start to execute new approaches and strategies, you’ll get real-time advising and course correction. From navigating individual deals to iteration on higher-level GTM strategies, you’ll have the support you need to keep winning.

We’ll roll our work into advisory or fractional support, clearing blockers from your path until your GTM motion runs like clockwork.

The GTM Sprint takes about 4-6 weeks, depending on how fast you want to move.

“Caroline helped me get out of my own way and unlock the best decisions for my company, which has unlocked repeatable sales. ” 

- Jaime-Jin Lewis, CEO and Founder, Wiggle Room

FAQs

    • B2B or B2B2C startups who haven’t built a repeatable GTM playbook yet. We tend to help teams between $0 and $4M in revenue. So long as you have more to figure out when it comes to sales and GTM, we can help. 

    • Our expertise is in B2B across all industries. We work with B2C or service-based businesses on a case-by-case basis. 

    • You’re coachable, ready to learn and challenge assumptions, and you understand that transformational change to your revenue strategy takes time

    • Prices for the GTM Sprint range from $4,750 to $15,000, depending on the complexity of the business. 

    • This investment represents less than one closed deal for the average B2B startup. It also represents a fraction of the costs you’ll save on a sales hire made too early, or engineering spend on software or features that won’t resonate in the market. Through this strategic investment, you’ll have clarity on what needs to change to reach new revenue milestones, saving you months or years of trying to figure it out on your own.

    • If you’re genuinely constrained by budget, check out our Repeatable Sales Club, which gives you the tools to implement our frameworks right away.

Identify what’s broken. Build undeniable traction.

If you’re ready to hit new revenue milestones and identify what’s really blocking your team from growth, we’d be happy to meet you.

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